
In today’s world, everything has become massively interactive and highly personalized. Television has progressed from simple broadcasts to video-on-demand with personalized ad insertion; consumers produce and distribute You-Tube videos from their cell phones; and massively multiplayer online communities such as World of Warcraft and Second Life are stretching the capabilities of today’s communication networks. To meet these needs, carriers and multi-system operators must be able to add bandwidth and be able to effectively monetize and capture the revenue generated by these applications. To make matters worse, the need for storage is growing exponentially, as users create, consume and interact with more and more content.
The challenge this situation presents for media providers is traditional or centralized server/storage architectures can no longer can keep up with the user demands for a hi-fidelity, low-latency experience. As a result, carriers and content providers are rapidly deploying new content delivery networks in a race to capture share of this high-growth market. In order to win this race and provide the best user experience, content needs to be distributed closer to the end user, and not in the data center. The new model for distributing media rich applications mandates the use of edge storage.
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