Blogging can be a critical component of your digital marketing strategy, drawing customers to your site and even helping your site rank in Google search results. Bloggers of yesteryear used to boost rankings through blatant and spammy key word stuffing. Today, if you want to be successful in blogging and digital marketing, you must create quality content that is worthy of reading. While it takes time and effort to generate consistent, quality content, it’s not impossible. If you have a consistent blog that provides customers with relevant and interesting information, you are much more likely to get a good return on investment.
Consistency is the key, and statistics show that those who blog on a regular basis get 126 percent more leads that those who do not. Anyone can blog, but to rank well in Google, you will need a bit more. You need to branch out and reach your target audience. Here are some tips for making your blog work for you: