Blogging can be a critical component of your digital marketing strategy, drawing customers to your site and even helping your site rank in Google search results. Bloggers of yesteryear used to boost rankings through blatant and spammy key word stuffing. Today, if you want to be successful in blogging and digital marketing, you must create quality content that is worthy of reading. While it takes time and effort to generate consistent, quality content, it’s not impossible. If you have a consistent blog that provides customers with relevant and interesting information, you are much more likely to get a good return on investment.

Consistency is the key, and statistics show that those who blog on a regular basis get 126 percent more leads that those who do not. Anyone can blog, but to rank well in Google, you will need a bit more. You need to branch out and reach your target audience. Here are some tips for making your blog work for you:

1. Write Something Readers Are Interested In

It does not really matter what type of business you’re in, you need to write content that readers want to read. If the content is boring, they will not read it. Try to blog about topics that capture readership, offer helpful and relevant tips, or that focus on today’s current trends in your industry. For example, if you own a yoga studio, you might consider blog topics like “7 Superfoods to Improve Your Practice” or “Tips for Mastering Inversions”. This first is an article that all health nuts would be interested in, the second is more specific, but offers educational advice for yogis. When you are done writing the article, ask yourself if your article is compelling enough that you would stop and read it? Avoid generic blog posts at all cost.
Write interesting and engaging content that you would want to read.
Write interesting and engaging content that you would want to read.

2. Always Include Meta and Title Tags

The little blurb of approximately 50-60 characters that displays in Google results when you search for a specific topic is called a title tag. These little snippets should give searchers some insight into what your blog is about and should include your brand name. You can have the perfect content, but if your title tag is lackluster or nondescriptive, people will pass you by. Additionally, the meta description is also important. This is a 150-160 character summary of the page’s content that displays underneath the title tag in search results. Try to be comprehensive, yet concise in writing your meta description.

3. Be Careful With Keywords

You need to have some keywords on your blog to generate traffic that is relevant to your site. However, you need to make sure you do not overdo it. The practice of keyword stuffing, or overwhelmingly and unnaturally filling your content with keywords, is frowned upon by the search engines. In recent years, sites caught keyword stuffing have been penalized and lost their rankings. When thinking through your strategy for search engine optimization, remember that the current algorithm is not for keywords, it’s all about content.
Quality blogging is a long-term strategy, so don't expect it to pay off overnight
Quality blogging is a long-term strategy, so don’t expect it to pay off overnight

4. Do Not Expect Miracles

Many people start blogging and expect to see a miracle when they get up the next morning. Unfortunately, blogging takes time. You may see results in the form of increased traffic in one week, or it could take months. It all depends on your demographics, products, content, and timing. There is a great return on investment with blogging, but it may take a while to really build consistent traffic.

5. Start Every Blog With A Thought-Provoking Question

Your number one goal is to engage with the customer. In order to engage with them, you must get their attention from the start. The best way to hook them is to ask them a question that is thought-provoking. Make them think about what you are saying and then they will be more interested in reading what else you have to say.

Blogging is not rocket science, but it does take patience and dedication. If you need help with your blogging endeavors, it is best to have a professional guide you in your initial set-up.