How Social Media Can Give Your Small Business a Boost

Social media has become one of the most direct ways for small businesses to connect with clientele. Looking at the data provided by Investopedia, you might be surprised to find that over one billion users are active on Facebook and other social media websites each month. With such a large population of active users around the globe, it’s no surprise that social media can be an impactful marketing tool for small businesses. Here we’ll examine just how social media can benefit your business.

Gaining Website Traffic

One of the key benefits of social media is increased website traffic. Your social accounts should all link back to your business’ main URL, so if you capture interested traffic on social media, they will naturally click through to your site. In addition to increasing exposure, social media traffic can also help your overall site rankings. Naturally, the higher you rank for various keywords, the more people will find your site and click through.

Forbes notes that by installing a tool such as Google Analytics, you can track where your site’s traffic is coming from. With this you will be able to see what social media sites work best for your company and which marketing tactics work to continue honing your social media campaign.

Honest Consumer Feedback

Social media presents the opportunity for you start a conversation between you and the consumer. Using social media as a catalyst, you can connect with potential customers to find out what they like or dislike about your brand. You can even request that followers to fill out surveys to get honest feedback. Compile the information to make better decisions about the future of your business.

Brand Awareness

 A well-crafted social media plan can prompt the spread of brand awareness. Post a cute pic of a model wearing this fall’s new line, and the likes, retweets, regrams, etc. of your followers will likely prompt their friends to start following you too. CJG Digital Marketing notes that one of the key elements of boosting brand awareness is focusing your efforts on the right social media channel. Pick one that caters to the demographic you are trying to reach. For instance, if you are in the men’s razorblade business, you probably don’t want to focus your efforts on Instagram, where 68% of users are females.

Running Targeted Ads

You’ve likely come across an intriguing ad or two in your daily Instagram scrolling, and may have been interested enough to click through or research more on the brand. If you are surprised at how relevant Instagram, Facebook, and other ads are to you, you shouldn’t be. Advertising through these social media outlets allows companies lots of targeting options including user location, demographics, interests, actions, gender, and more. So if you’re 35 and married with children, your spouse is employed by the Army, you changed your location to Texas, and you recently joined a Facebook group called “Military Wives of Fort Hood”, it should come as no surprise if you start seeing ads for Apple Moving, Killeen movers, in your Facebook feed. For a business, social media ads just like this make lots of sense because according to Hootsuite, they are both affordable and effective.


Social media, when used properly, can be a great tool to make the most of your small business’ marketing budget. Developing and executing a digital marketing strategy can help increase your site’s traffic and develop a rapport with customers.  To learn more current trends in social media for business checkout this useful article from SocialMedia Examiner. Here you can learn what social media websites are the most popular for advertising, how much time most small businesses use on social media, and more.


Tactics for Getting a 5-Star Review

Now, when most consumers are seeking out a service or goods, more than 89% use search engines for purchase decisions, which means that the first impression your business gives digital shoppers is key. For instance, if someone is looking for a NYC moving company to move them from Chelsea to the Upper West Side, they’ll likely go to Google and type in something like “NYC movers”. In the search results, they’ll find not only names of NYC moving companies, but also consumer reviews from popular sites like Yelp, Google+, Angie’s List and more.

Positive reviews by customers on social media platforms give your business credibility and are one of the easiest ways to establish brand loyalty. In equal measure, negative reviews can easily tarnish your reputation and keep other customers from even considering giving you a call. So how can you ensure that your business gets reviewed by customers and that those reviews are 5-star? We spoke with Imperial Movers, a moving company in NYC that gets rave reviews from its customers, to see how they go about getting their 5-star reviews.

Provide a feedback platform

It is impossible to grow a business in the age of social media without providing a means of feedback. Follow-up with customers via email or text to inquire about the quality of the service they experienced. Without a means of feedback, disgruntled customers may unleash on social media, using the public platform as their own personal soap box to injure your business. In your follow-up, always ask for honest feedback. If they were happy with your service, you can also request that they share their experience with other potential customers via Yelp, Facebook or Google+. You can make it easy for customers to review you by providing links to your social pages in your follow-up email.

Make visible changes

Tapping a keyboard behind the safety of a screen allows customers to be brutally honest. It is important to realize there will be vindictive clients who will never see positives. There are however, those who will offer their honest opinions on how to improve their experience. This is the group you can depend on, to establish brand loyalty. After going through the feedback, make changes as required and inform them of the new changes on your social media platforms. Customers like it when they affect change and know that their opinions matter.

Get ahead of negative reviews

Even great businesses get the occasional negative feedback or ultra-vindictive customer. Imperial suggests responding to reviews, good or bad, immediately. Always remember to keep the tone positive and upbeat, as other potential customers will take note of the professionalism of your response. Offer to correct the problem, or if you don’t have an immediate solution, let them know that you are working to remedy the situation. The key to mitigating negative reviews is being the bigger person and staying on top of things.

Apologize and compensate

Small business owners make mistakes along the way. The direction your business takes will depend on your response on feedback platforms. Make a habit of apologizing to customers who complain and going out of your way to right any wrongs. Imperial likes to stick by the old adage, “the customer is always right”; so, even if you think that their wrong, do your best to put on a humble and understanding face.


The best way to solicit great reviews is to always offer outstanding service. The movers at Imperial pride themselves on offering the best moving experience possible to every customer. This experience starts with working with the customer to establish reasonable pricing and accommodating scheduling, care and courtesy on moving day, and earnest follow-up after the move is complete. Because their approach is customer-centric, striving to give individualized service to each customer, Imperial gets incredible feedback on its review platforms. Their high ratings on social media ultimately boost business and drive future sales.


Best Blogging Practices for Boosting Search Engine Rankings

Blogging can be a critical component of your digital marketing strategy, drawing customers to your site and even helping your site rank in Google search results. Bloggers of yesteryear used to boost rankings through blatant and spammy key word stuffing. Today, if you want to be successful in blogging and digital marketing, you must create quality content that is worthy of reading. While it takes time and effort to generate consistent, quality content, it’s not impossible. If you have a consistent blog that provides customers with relevant and interesting information, you are much more likely to get a good return on investment.

Consistency is the key, and statistics show that those who blog on a regular basis get 126 percent more leads that those who do not. Anyone can blog, but to rank well in Google, you will need a bit more. You need to branch out and reach your target audience. Here are some tips for making your blog work for you:

1. Write Something Readers Are Interested In

It does not really matter what type of business you’re in, you need to write content that readers want to read. If the content is boring, they will not read it. Try to blog about topics that capture readership, offer helpful and relevant tips, or that focus on today’s current trends in your industry. For example, if you own a yoga studio, you might consider blog topics like “7 Superfoods to Improve Your Practice” or “Tips for Mastering Inversions”. This first is an article that all health nuts would be interested in, the second is more specific, but offers educational advice for yogis. When you are done writing the article, ask yourself if your article is compelling enough that you would stop and read it? Avoid generic blog posts at all cost.

2. Always Include Meta and Title Tags

The little blurb of approximately 50-60 characters that displays in Google results when you search for a specific topic is called a title tag. These little snippets should give searchers some insight into what your blog is about and should include your brand name. You can have the perfect content, but if your title tag is lackluster or nondescriptive, people will pass you by. Additionally, the meta description is also important. This is a 150-160 character summary of the page’s content that displays underneath the title tag in search results. Try to be comprehensive, yet concise in writing your meta description.

3. Be Careful With Keywords

You need to have some keywords on your blog to generate traffic that is relevant to your site. However, you need to make sure you do not overdo it. The practice of keyword stuffing, or overwhelmingly and unnaturally filling your content with keywords, is frowned upon by the search engines. In recent years, sites caught keyword stuffing have been penalized and lost their rankings. When thinking through your strategy for search engine optimization, remember that the current algorithm is not for keywords, it’s all about content.

4. Do Not Expect Miracles

Many people start blogging and expect to see a miracle when they get up the next morning. Unfortunately, blogging takes time. You may see results in the form of increased traffic in one week, or it could take months. It all depends on your demographics, products, content, and timing. There is a great return on investment with blogging, but it may take a while to really build consistent traffic.

5. Start Every Blog With A Thought-Provoking Question

Your number one goal is to engage with the customer. In order to engage with them, you must get their attention from the start. The best way to hook them is to ask them a question that is thought-provoking. Make them think about what you are saying and then they will be more interested in reading what else you have to say.

Blogging is not rocket science, but it does take patience and dedication. If you need help with your blogging endeavors, it is best to have a professional guide you in your initial set-up.