Regardless of your type of business, it’s likely that competitors continue to pop up everywhere in your local community making it harder and harder for you to retain customers and find new ones. While traditional advertising methods and networking can still add value to your business, a solid local SEO plan can help put you […]
Now more than ever, it’s essential that companies have a strong internet and social media presence if they want to see their brand grow. However, there are certain online marketing mistakes that companies continue to make. If you want your brand to grow this year, then consider these 10 common SEO mistakes to avoid. 1. […]
Social media has become one of the most direct ways for small businesses to connect with clientele. Looking at the data provided by Investopedia, you might be surprised to find that over one billion users are active on Facebook and other social media websites each month. With such a large population of active users around the globe, it’s no surprise that social media can be an impactful marketing tool for small businesses. Here we’ll examine just how social media can benefit your business.
Gaining Website Traffic
One of the key benefits of social media is increased website traffic. Your social accounts should all link back to your business’ main URL, so if you capture interested traffic on social media, they will naturally click through to your site. In addition to increasing exposure, social media traffic can also help your overall site rankings. Naturally, the higher you rank for various keywords, the more people will find your site and click through.
Forbes notes that by installing a tool such as Google Analytics, you can track where your site’s traffic is coming from. With this you will be able to see what social media sites work best for your company and which marketing tactics work to continue honing your social media campaign.
Honest Consumer Feedback
Social media presents the opportunity for you start a conversation between you and the consumer. Using social media as a catalyst, you can connect with potential customers to find out what they like or dislike about your brand. You can even request that followers to fill out surveys to get honest feedback. Compile the information to make better decisions about the future of your business.
A well-crafted social media plan can prompt the spread of brand awareness. Post a cute pic of a model wearing this fall’s new line, and the likes, retweets, regrams, etc. of your followers will likely prompt their friends to start following you too. CJG Digital Marketing notes that one of the key elements of boosting brand awareness is focusing your efforts on the right social media channel. Pick one that caters to the demographic you are trying to reach. For instance, if you are in the men’s razorblade business, you probably don’t want to focus your efforts on Instagram, where 68% of users are females.
Running Targeted Ads
You’ve likely come across an intriguing ad or two in your daily Instagram scrolling, and may have been interested enough to click through or research more on the brand. If you are surprised at how relevant Instagram, Facebook, and other ads are to you, you shouldn’t be. Advertising through these social media outlets allows companies lots of targeting options including user location, demographics, interests, actions, gender, and more. So if you’re 35 and married with children, your spouse is employed by the Army, you changed your location to Texas, and you recently joined a Facebook group called “Military Wives of Fort Hood”, it should come as no surprise if you start seeing ads for Apple Moving, Killeen movers, in your Facebook feed. For a business, social media ads just like this make lots of sense because according to Hootsuite, they are both affordable and effective.
Social media, when used properly, can be a great tool to make the most of your small business’ marketing budget. Developing and executing a digital marketing strategy can help increase your site’s traffic and develop a rapport with customers. To learn more current trends in social media for business checkout this useful article from SocialMedia Examiner. Here you can learn what social media websites are the most popular for advertising, how much time most small businesses use on social media, and more.
Now, when most consumers are seeking out a service or goods, more than 89% use search engines for purchase decisions, which means that the first impression your business gives digital shoppers is key. For instance, if someone is looking for a NYC moving company to move them from Chelsea to the Upper West Side, they’ll likely go to Google and type in something like “NYC movers”. In the search results, they’ll find not only names of NYC moving companies, but also consumer reviews from popular sites like Yelp, Google+, Angie’s List and more.
Positive reviews by customers on social media platforms give your business credibility and are one of the easiest ways to establish brand loyalty. In equal measure, negative reviews can easily tarnish your reputation and keep other customers from even considering giving you a call. So how can you ensure that your business gets reviewed by customers and that those reviews are 5-star? We spoke with Imperial Movers, a moving company in NYC that gets rave reviews from its customers, to see how they go about getting their 5-star reviews.
Provide a feedback platform
It is impossible to grow a business in the age of social media without providing a means of feedback. Follow-up with customers via email or text to inquire about the quality of the service they experienced. Without a means of feedback, disgruntled customers may unleash on social media, using the public platform as their own personal soap box to injure your business. In your follow-up, always ask for honest feedback. If they were happy with your service, you can also request that they share their experience with other potential customers via Yelp, Facebook or Google+. You can make it easy for customers to review you by providing links to your social pages in your follow-up email.
Make visible changes
Tapping a keyboard behind the safety of a screen allows customers to be brutally honest. It is important to realize there will be vindictive clients who will never see positives. There are however, those who will offer their honest opinions on how to improve their experience. This is the group you can depend on, to establish brand loyalty. After going through the feedback, make changes as required and inform them of the new changes on your social media platforms. Customers like it when they affect change and know that their opinions matter.
Get ahead of negative reviews
Even great businesses get the occasional negative feedback or ultra-vindictive customer. Imperial suggests responding to reviews, good or bad, immediately. Always remember to keep the tone positive and upbeat, as other potential customers will take note of the professionalism of your response. Offer to correct the problem, or if you don’t have an immediate solution, let them know that you are working to remedy the situation. The key to mitigating negative reviews is being the bigger person and staying on top of things.
Apologize and compensate
Small business owners make mistakes along the way. The direction your business takes will depend on your response on feedback platforms. Make a habit of apologizing to customers who complain and going out of your way to right any wrongs. Imperial likes to stick by the old adage, “the customer is always right”; so, even if you think that their wrong, do your best to put on a humble and understanding face.
The best way to solicit great reviews is to always offer outstanding service. The movers at Imperial pride themselves on offering the best moving experience possible to every customer. This experience starts with working with the customer to establish reasonable pricing and accommodating scheduling, care and courtesy on moving day, and earnest follow-up after the move is complete. Because their approach is customer-centric, striving to give individualized service to each customer, Imperial gets incredible feedback on its review platforms. Their high ratings on social media ultimately boost business and drive future sales.
Blogging can be a critical component of your digital marketing strategy, drawing customers to your site and even helping your site rank in Google search results. Bloggers of yesteryear used to boost rankings through blatant and spammy key word stuffing. Today, if you want to be successful in blogging and digital marketing, you must create quality content that is worthy of reading. While it takes time and effort to generate consistent, quality content, it’s not impossible. If you have a consistent blog that provides customers with relevant and interesting information, you are much more likely to get a good return on investment.
Consistency is the key, and statistics show that those who blog on a regular basis get 126 percent more leads that those who do not. Anyone can blog, but to rank well in Google, you will need a bit more. You need to branch out and reach your target audience. Here are some tips for making your blog work for you:
1. Write Something Readers Are Interested In
2. Always Include Meta and Title Tags
3. Be Careful With Keywords
4. Do Not Expect Miracles
5. Start Every Blog With A Thought-Provoking Question
Your number one goal is to engage with the customer. In order to engage with them, you must get their attention from the start. The best way to hook them is to ask them a question that is thought-provoking. Make them think about what you are saying and then they will be more interested in reading what else you have to say.
Blogging is not rocket science, but it does take patience and dedication. If you need help with your blogging endeavors, it is best to have a professional guide you in your initial set-up.
You invest years building your business (like these NYC movers), missing family events choosing to build the business and secure your family’s future. You’ve reached the point where you can stop and take a breath. Wait a minute…what’s that sound? It’s your phone NOT ringing. Customers have stopped calling and you have no idea why? […]
One of the most underutilized tools for local business marketing is hands down YouTube. For the past few years we’ve watched as both search and shopping have moved from desktop devices over to mobile. What may come as a surprise is that many customers go to YouTube before they start shopping. YouTube is where more […]